Internet marketing is the marketing of products or services over the Internet. It is also referred as web marketing, online marketing, Internet advertising, or e-marketing. Efficient Internet marketing requires a all-inclusive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
- Search Engine Optimization is also known as website optimization. It refers to changing the design, content and navigation in accordance with the latest search engine scoring algorithms.
- The aim of SEO is to improve the ranking of a website on search results pages and thereby increase traffic to your website.
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