For a spectacular business idea that you have to reach out to the millions of smartphone users, you need an interface that best reflects your views and ideas. This is possible only through an app that could connect smartphone users to your business. Especially, when it comes to iOS app development, you need to look out for the best in the market iOS application development services and the company that owns such people. We are in them.
With the best possible user experience and flawless coding techniques, we have the efficient workforce to design and develop your ideas into iOS apps not just for iPhones, but for iPads, Apple TVs and Apple smartwatches too.
For designing and developing apps for any of your Apple devices, we follow:
Agile Methodology
Putting simple, adhering to agile methodology in the iOS app development process refers to replacing the high-level tasks and designing methods with short and small work phases to avoid frequent redesigning the whole working loop. Through this method our we involve our client teams in the working process, product designing and thus, can achieve their business goals on time with high-quality user experiences.
Planning
To stand top among the competing apps, our developing team would brainstorm for the best possible strategies to develop your business ideas into practical working applications.
UI and UX
As our developing team are aware of the updated trends and users’ requirements, they design smooth and the best user interface for enhancing user experience that suits for any Apple devices you use.
Development
With great user interface and experience, our engineers and managers strive to deliver your app for any iOS device on time and also make sure it passes through Apple store’s quality checks in the first place without any errors.
Testing
Our testing team leverages the real Apple devices be it tabs, iOS smartwatches and Apple TVs to test the app and make any necessary improvements in the speed and navigation.
iOS app development
So, for serving the best iOS applications that go well with Apple devices and any iOS wearables, we are here to help you out and stand tall in the digital market. Since our designing and development team are well aware of the updating Apple features, iOS standards and iPhone and iPad users’ requirements,
Even though there is a fast upgrade in the technology world, there is ‘n’ number of tools and techniques, our iOS application development services team relies on the efficient coding language and reliable tools to bring forth the required application of iOS devices. The two major things our developing team keeps in mind before developing the app for iOS devices are user data security and consistent performance update.
It is proved in many surveys that over a fourth of internet traffic is from mobile applications. Smartphone users rely a lot on mobile apps rather than other browser versions for their day to day requirements and mobile activities. Be it communication, entertainment, shopping and any others. So today, in this fast-growing digital era, every business enterprise needs to take their business more closely into the market via app development strategies. For this, they need to cultivate an outstanding and flawless mobile app development strategy and this is possible only by adopting a proper mobile app development process and following it thoroughly.
Here, we let you know in detail about the key stages in the mobile app development process.
1. Strategy
Not every idea can be cultivated into an app and not every app becomes successful though. It is important to have a proven strategy and follow it to yield your idea into an app that attracts users.
A well-structured strategy involves a few questions to ask yourself. They include:
What is the app for?
Who are your target users?
Who are your competitors in the market?
What is the best suitable mobile platform for your app?
With these in mind, you have the clear strategy of your budding app in mind and so, you could easily jump into the next level of the mobile application development process.
2. Analysis and Planning
This is where your app takes its original and final route map to turn out into a finished product. For this, you need to design a roadmap that constitutes the functional requirements for your app, the necessary use cases. When you have assessed and grouped the requirements for your app’s development including the target time, estimated cost of development and other resources, you have made it into the launch.
The analysis includes which platforms your app is targeted onto. iOS, Android and Windows. If so, you need to deploy different app developers for different platforms to make sure your app is flawless.
Planning here starts from your app’s name in the app store. Ensure that your app name is unique yet catchy, easily memorable by the users. Also, it should not contain any replicas or duplicate names in the app store. For doing so, you need to perform an app store research for making sure your app’s name is not already included.
3. UI and UX designing
This stage includes users’ adoption policies. For any app to sustain and succeed, it has to have a well-equipped and designed user interface. Seamless navigation, attractive user interface design can lure users to adopt the app. Whereas, UX- user experience design should be in such a way that it engages the users for a long time. A well-structured interface lets the users interact with the app and its features. And a flawless menu, error-free page experience decides whether your UX design has succeeded or failed. So, the more furnished and intuitive your app’s UI and UX designing are, the more is the success rate for it.
And workflows, wireframes, style guides and mockups. Let us see through these four designing elements.
Workflow construction uses diagrams depicting the data outflow and inflow within the app. The workflow diagrams show how users interact with the app, what data does it collects and reflects. Overall, these represent the user interaction process and navigation within the app.
Wireframes are nothing but the digital forms of app design sketches that the designers work with. How the app’s functionality would look like and the user experience is more concentrated in these work frames.
Styleguide includes the type of font you zero in for your app. The colour palette, the size of the logo of your brand etc. Further, the type of style guide you adopt for your app should be device-specific – different for different mobile platforms.
Mockups are another important part of your app’s development process. The style guide you have finalized for your app is applied to the wireframes designed prior.
4. App Development This stage of app development is nothing but programming the app. It involves analyzing the technology, technical architecture, requirements and functionalities. The app programming typically includes three phases and they are explained in brief below.
a) Backend programming: Backend technology is nothing but server or database to support the functions of your app. To achieve the planned mobile functionalities you require the right database or in case there is an existing database it requires any modifications further.
b) APIs: The communication system built between backend technology and the actual app.
c) Front-end programming: To develop the front-end, the actual app it is, you need to finalise on a programming language which is different for different mobile platforms. iOS apps and android apps run using their respective technology stacks. Whereas a backend can be programmed using any web programming language and database as a choice. All that you need is the aptest choice made for your mobile app’s usage.
5. Testing
This stage in the mobile development process is crucial as much as designing and programming since it results in security, reliability and loyalty that your app gains. Quality assurance testing involves the usage of test cases by the testing team. To get the right mark without any flaws, your app needs to undergo the below testing methods.
a) User Experience Testing: The visual impression, interaction with the users, and the flow of navigation everything comes under the user experience. The final impression that a user has on the app is what relates to this testing. Right from the font styles to colour schemes and icons and their placements, the in-app functionalities should match the initial designs and mockups of your app.
b) Functional Testing: An app’s functionalities are tested based on the scenarios of how an end-user is going to use the app. What bugs he may experience, what outputs are going to be mismatched and other functional features are tested basing mock users’ experiences.
c) Performance Testing: Completely different from functional testing. It measures the speed of your app, its consumption of user’s phone memory, battery draining, internet connection and speed requirements. This may vary with the increase of decrease in the number of users. So, you need to test the app’s performance with as many users as possible. Finally, the app’s performance capability should be maximum.
d) Security testing: To ensure user data safety and security, the app’s development team needs to deploy a separate security assistance team. The login session timeout length, user credentials, data storage both in front-end and server should be monitored and secured to ensure there are not data leakages and vulnerability to hacks.
e) Platform testing: Testing your final app on different mobile platforms and different mobile devices is as much important since we do see a new mobile device popping up from mobile giants every few months. Also, our mobile operating systems keep on updating frequently. So, to check whether the app can adapt to the new devices and updated mobile OS, it is needed to perform mobile device testing.
6. Deployment
Once you are done with the testing methods and yielded good results, the next and final stage of a mobile app development process is to submit the app to the app stores – Apple app store and Google play store. But for this, you need to keep hold of some details regarding your app like – app title, description, purpose, keywords and icon.
Once done with the data collection and submission, Google play store directly approves your app to be available on the app store regardless of the review process. Whereas your app to be available on the Apple app store, it needs to undergo a review process which may take from days to weeks.
Once your app is available on the app store of the mobile platforms, you have to keep track of the user reviews, feedbacks, reported issues, etc., to improve any quality or functional related issues and bugs. This proves to increase the users’ loyalty and engage them with the app’s updates. However, an update of the app also needs to go through the same submission, review and acceptance process from the app store. So, keep updating your app with respect to the technological advancements and latest mobile devices.
You are a shopping freak and image, hanging out with your friends around the city. And you suddenly bumped into a notification reading the best discount offers from a top online fashion store app. ‘Wow,’ you say and starts checking out their store to grab the offer. This is what the best mobile app marketing strategy means. In this case, the app designers have used your location permissions to promote their app. Today, almost every business has shifted from physical location to online stores accessible to the customers at their fingertips.
To put it simply, mobile app developers have been cashing on the increased rate of app usage by the mobile users and yes, they have to in this digital era. Since the usage of mobile phones and tablets are ballooning day by day in recent times, thanks to the lockdown! There have been plenty of new mobile applications budding day by day in the app store. But of all, only some make space into the users’ mobile phones or tabs and of them, only a few sustain. This is what happens in the marketing strategy of mobile applications.
Not that a good and useful mobile app garners huge response all alone. A well-planned marketing strategy is a key factor that lures users and increases the app’s usage. Most of the mobile users would like to browse through the apps for their requirements rather than using mobile browsers for many reasons. This is the reason why mobile app developers concentrate and plan their app marketing strategies in the very first place – during the app development stage.
So here, let us look into some key points ‘why mobile app marketing is much needed for your mobile app?’
1) Reaches users quickly in more than one way
App owners have the advantage of promoting their app through video ads, text messages, emails, location-enabled notifications and social media. This way they can reach out to uncountable smartphone users and grab their attention.
2) Startups gain a lot
If you are a newbie to the business world and want to progress in the race of marketing your business, you have to make way for mobile app marketing as well besides concentrating on the digital marketing alone. It helps to widen your business.
3) Increase mobile interface usage
Since smartphone users nowadays are more keen and interested towards accessing their favourite stores or doing their purchases from apps, the bounce rate of websites is ballooning for some whereas the installation number is going up for apps. This is why app marketing has its advantages.
4) Texts or emails
How often do you open your Gmail? Once a day or twice? How often do you find your notifications on the smartphone messaging app? Every hour, right? There you are! App marketing trend has chosen text push notifications to attract customer with exciting offers now and then.
5) Less web navigation
As time is a crucial constraint in everyone’s lives, a decreased navigation time, increased browsing speed is the key factor for grabbing users. No matter how to speed the internet is, how easy is your web version, an app with great designing and quick navigation menu attracts the users to spend more time discovering your menu and offers. This is why you have to mention your app navigation speed as your plus point while marketing it.
6) The best installation offers
Users get attracted to the welcome offers that many new apps in the store offer. This is one best marketing strategy to gain more users in the first step. To make them hold to your app is the next step.
7) Leveraging social media
This marketing strategy, though mentioned last is the top best one. You might have noticed numerable video ads you come across while watching your favourite show or movie online. The ad makers or the media platform allows the users to view at least 5 to 15 seconds of the ad to lure the viewers to know more about the new app or a new update/feature in the existing app. YouTube viewers notice this app marketing strategy a lot.
To give you further analysis of why it is more important to build the best mobile app marketing strategies for an app to sustain the competitive world, here is a survey statistics carried out by a firm. It claims that more than 90 per cent browsing time of the smartphone users is spent on apps. Be it entertainment, knowledge, gaming or communication, the point to be noted here is the target audience’s interested area is app compared to the mobile browser.
Also, you won’t believe us if we say there are more than 2 million apps in the google play store, apple app store individually besides the windows store and blackberry world. So, it is clear that developing an app and releasing it on the app store is not a challenge these days. But letting your app sustain the competitors, making way into the smartphones of users and staying long is crucial. And to achieve this your need the best marketing strategy considering the budget, your app’s purpose and users’ interest in your app’s features.
To conclude, if you own a brand, a great logo for it, the best equipment and staff working for it are just not enough. Zeroing in on the right mobile app marketing strategy is highly required and implementing it on the target users is the smart move you have to make to bring success to your business.
iBase Solutions is one of the country’s well-known news and media distribution platforms which takes pride in its team of experts in content development besides maintaining the distribution of formal corporate press releases, financial agreements in the business and trade sector, multimedia content to media and social networking platforms. Our key feature is that we maintain an end-to-end service provision in news distribution and multimedia content distribution along country-wide and around the globe on-demand as well. iBase Solutions is the best place for creating your Brand and Business.
ibase solutions India offers reliable and credible news distribution platform to help PR agencies, business owners and entrepreneurs, corporate and digital marketing professionals enable their content to reach the world at a cost-effective process. Simultaneously, we do collaborate with social media, digital media, and journalists and provide them with the most demanding, readable, and reliable news content.
ibase solutions mostly aim at connecting small business solutions like entrepreneurs to corporate professionals and vice versa with its news and content distribution services. We manage to distribute the news that can reach out to millions and can bring about a considerable change in stock markets, investors and customers as well. We connect PR professionals to digital marketing through our news distribution. No matter how small or big your business is, we make sure to take it to the top in the digital marketing space.
Why opt for ibase solutions for your article writing requirements?
We make sure to follow international standards in creating and distributing high-quality content without any compromise in its value and reach to our clients.
We own a professional team of content writing and generation that solely concentrates to deliver quality output. Our team excels in writing content to serve a wide range of industries and businesses according to their requirements.
Our writers and content developers can deliver reliable and quality content at a given time on any subject given.
Last but not the least, we make sure our content generation service does not cost you an arm and a leg. Our pricing plan is acceptable to almost by every range of clients for brand and Business.
While most of us especially the neophytes ones to the business world take branding and graphic designing as same, it is not that in real sense. They both have their importance and impact on the business era. The ones who understand this slight difference carefully and implement the idea right are not only smart business people but also the successful ones. The thing is to make note of the clear and sheer difference between graphic designing and branding.
Here we help you out..
Graphic designing, in simple, is the process of creating a visual impact of your brand on the consumers and competitors. It simply reflects the creation of logos, using the proper colour palette, the right typography and other visual material that represent your brand online or offline. Graphic designers play the key role here and it is in their hands to bring up an outstanding design format to make your brand visible, recognizable and relatable with the buyers. Graphic designing is always a part of your branding.
Coming to branding, it is the process of utilizing the graphic designs smartly and right, making sure that your staff or customer support are always at help and service towards the buyers, using company logos for vehicles and business cards, good maintenance of your company website and the likes. Simply put, branding is the key step to balloon your business’ reputation and garner consumers’ interest and trust for your brand.
Of course, both graphic designing and branding are key components of marketing your brand. But both are interlinked and forms a chain – a good graphic designing helps your process of branding to better, whereas, a great branding strategy helps to boost up your business reputation leaving a good impact on the target buyers.
Creating a good design with great colour combinations doesn’t grow your business alone. Rather using it the right way at the right places increases your brand’s recognition with consumers and gains new customers. If your designs and logos are not clearly visible or not properly conveyed as yours or related to your brand, it leads to confusion in customers letting them mistake it as something, not their choice!
So, to wind up with a simple conclusion, a good graphic designer with great working skills and experience can come with consumer-drawing designs for your brand. And branding is everything you do for your company’s growth. At ibase solutions, we have the best graphic designers who can make your brand visibly stand out in the market.
