AI is rapidly moving from a separate research topic into the everyday toolkit of UX and product designers. New platforms can generate user flows, screen layouts and even on-brand UI components from prompts, documents or sketches, integrating directly with tools like Figma and code editors. Recent interviews with founders of AI-first design platforms emphasise that the goal is to enhance creativity and speed, not to remove the designer from the process.

In practice, AI can propose alternative layouts, highlight accessibility issues, create variant designs for A/B tests or summarise research notes into design requirements. Designers then curate, adjust and refine these suggestions to fit user needs and brand guidelines.

Looking ahead, a major UX challenge will be maintaining human perspective and ethical judgement. While AI can quickly explore design space, it does not automatically understand cultural context, inclusion or long-term impact. Teams that treat AI as a collaborative assistant—rather than a replacement—are likely to see the biggest gains in productivity while still delivering thoughtful, human-centred experiences.