Progressive Web Apps (PWAs) are no longer just a performance tweak; they are evolving into a full application strategy for many organisations. PWAs blend the reach of websites with native-like behaviours such as offline support, push notifications and installable icons, and recent industry analyses highlight them as one of the dominant web development trends through 2025.

The next generation of PWAs is building on newer browser capabilities: improved background sync, richer file-system access, payment APIs and tighter integration with platform app stores. Together, these features can turn a high-traffic website into a cross-platform product that behaves like a native app on mobile and desktop, without separate codebases.

For UI and UX teams, PWAs raise design questions around consistency across devices, offline state handling and user trust when a website asks to be “installed”. Clear messaging, transparent permissions and thoughtful offline UX patterns—like graceful fallbacks and sync indicators—will be essential. As more businesses adopt PWA-first strategies, users may increasingly treat the browser as an app hub rather than just a way to visit pages.