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Skills for Digital Marketers
28May

Essential Skills for Digital Marketers

Author iBasePrasad 0 Comments Categories iBase Blog Posts

Essential Skills for Digital Marketers: Digital Marketers need to possess some skills to handle the digital marketing industry.

The digital marketing industry has many works on email marketing, social media work in many areas. It is important to have knowledge about the position that we are currently not doing, this will help you in the advancement of your career. Here are some essential skills for digital marketers.

Willingness to Listen and Learn

Every digital marketer should have this skill of listening and learn .one should listen to their client’s instructions and make them work out. Listen to the employees under you To give a better solution to them. Learn from others in an industry. Thinking you know everything doesn’t make you grow.

Tenacity

Make sure giving up is not your work because it doesn’t lead to many opportunities. Every day there is something new to learn and work on in different areas like working on the ranking of the website, issues with the site about its performance, and many more.

Adaptability

In this digital marketing industry you are supposed to work in many fields .the work also may vary from month to month which depends upon clients input .one month you will be working for a client and another month you’ll be working for another client .twe make yourself flexible. In this area of digital marketing, you are supposed to work the extra mile always, and you might be prepared for it.

Ability to multitask

There are a lot of many things going on in digital marketing. And you need to capable of doing all that works. Gather a lot of information through articles and etc. note that how can you make a difference with normal work, That saves your time. If you cannot do multitasking, you will fall behind in the Race of digital marketing.

How to Search Well

You can get the information that is needed for you through Google, but it can waste a lot of time. Better search queries give better results. There are few clients and employees who ask for content related to a product in depth. Don’t depend on other’s work of figuring it out. Do your search and research your work with the acquired information.

Using Excel

To work in the digital marketing industry, you should have minimum and basic knowledge of using Excel. In the industry, you will be handling larger datasets. Here you will be handling advanced functions.

Communication

Good communication skills are needed in this critical phase of digital marketing. You should have the capability to communicate well whether it is written or oral. The client will work from different locations, so it is important to have better communication skills. If you have lesser communication skills, you need to work on them.

These are essential skills for Digital Marketers. All these skills will help you to grow in the world of digital marketing. Working on this skill will keep you in a better position.

 

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SEO With User Experience
25May

How to Improve SEO With User Experience Factors

Author iBasePrasad 0 Comments Categories iBase Blog Posts

How to Improve SEO With User Experience Factors: User experience plays a major role in SEO. It is also used to rank websites on SERPs.

Google also focuses on this user experience and includes it in its algorithm. Google doesn’t work on ranking directories which gives a poor user experience

Thinking in terms of how the user experiences the website is the main strategy. Based on this, Google ranks the website. There are few ways to improve performance with user experience. Here are they listed below.

Content Creation

Focus on the quality of the content that you are providing on your website and how well the web content is explained. The content creation process is a primary thing to have the user focus on.

Provide the content that the user is expecting from your website. Do not get inclined to another point of the topic. Question yourself on what point you are creating content. This will also make you understand how Google ranks the websites.

Firstly, on the top search results of your search and find out the difference what you are missing. The primary focus of the website and how the questions are being answered. It must understand the users search related queries. We all know the best site to solve our queries is googling.

Search the top-ranking websites and understand the way of providing content then work in your way to provide the answer in a better way.

Natural Language Processing

Google has better algorithms to understand user queries and provide the best results. Google uses some technologies like rank brain and BERT. It is also working on more algorithms to provide answers to the search query. Previously, there are few machines learning algorithms that will search the content based upon the keywords that are in the query. Google is on its way to match an answer to a question.

How to Create a Better Web Page Experience
  • Divide your content into smaller paragraphs
  • Use accurate heading tags
  • use images to convey your points
  • for the order list use bullet points
  • optimize your images
  • Don’t limit your word count for writers
  • Run URLs and make improvements to the page
  • Use appropriate font to deliver the content

The Ultimate goal is to satisfy the users with the content. The sites that stand in the top position are most recommended and enthusiastic for user experience. This also creates a positive performance. Work on many more ways to have a grateful user experience.

 

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SEO Training Programs
25May

SEO Training Programs for Every Knowledge & Experience Level

Author iBasePrasad 0 Comments Categories iBase Blog Posts

SEO Training Programs for Every Knowledge & Experience Level: To expand your SEO team, new team members will be added to the group, and skill level training will be given to them. For certain levels candidate’s certain levels of training will be provided for their success.
For an individual in an SEO team, SEO knowledge should be integrated with certain training programs. For every new hire in the team, there are prescribed programs and guidelines that are to be followed.

Here are the main 3 levels of knowledge that a different individual should possess.

New Hires with No SEO Knowledge

SEO knowledge cannot be picked up overnight. For a new Joiner in the SEO team, experience, and his insights matter in the field.For the new hire, it is important to provide knowledge from the basics.
Firstly, mainly focus on why SEO is important, then you will become successful in digital marketing. The team members should focus on the introduction and scalability of terms like SERPs, Algorithms, metadata, heading tags.The best way to start with  SEO training programs is to go through videos, case studies, articles.

New Hires with Medium SEO Knowledge

If you hire an employee with some SEO Knowledge, you need to understand the level of experience and comfort.SEO with medium knowledge doesn’t require more knowledge of basics. Quickly move to the standard principles of SEO training. Then move to the advanced elements of SEO.

An individual at this stage needs to be given unique content as well as need to work on new strategies.

New Hires with High / Expert SEO Knowledge

An Advanced SEO belongs to this category. Skip the basics and go for a deep study of SEO training. This person has more knowledge and easy to understand the strategies.

The individual can easily find the difficulty areas and has knowledge of website trends. Make sure any of the team members know the structured data and build a domain. Keep an SEO guru in your team to handle any kind of difficult issues and runs any program. Share your knowledge across your team members for the growth of your team.
It is important to determine the capability of an individual person and give the right source of knowledge and materials to make the person and team successful.

iBase Solutions offers SEO Services as SEO Optimization, SEO Marketing, Digital Marketing, Web Development, and so on. So, If you want to avail of our services or to know about us, Contact Us

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Essential communication skills for Digital Marketers
24May

Essential communication skills for Digital Marketers

Author iBasePrasad 0 Comments Categories iBase Blog Posts

Essential communication skills for digital marketers: To grow in any business, communication skills are most important. In the digital marketing industry, it is a primary focus To communicate with others. Learning and practicing make you successful in digital marketing Here are the few essential communication skills for digital marketers listed below.

 

  • Suitable grammar:

Even though if you have brilliant talent but with poor grammar, it doesn’t worth it. Always seek help from the editors and learn the grammar.

For any kind of written communication check spellings /grammar before sending it to the final communicator or before taking any print. You can also get online services from Google like Grammarly. In any industry, people are ready to fill your leg. So be on your correct way to communicate a process.

 

  • Ability to understand complex terms into simpler terms: 

For anything, if you can’t explain in simpler terms, it means you can’t understand the topic.

For any written long paragraph, make use of bullet points to make it simpler. If you are going to send any long mail. Firstly, mail this into a simpler short version instead of a complete overview in the first mail.

 

  • Confidence: 

Many people have a lot of confidence in the work but lose their confidence while presenting it. It is also one of the basic characters that digital marketers should possess ball handling with the stakeholders.

Just be honest to yourself like what you know and what you don’t know. Learn and thrive in this. Just believe in yourself, grow your network. Ask for feedback and work on it. Be conscious of how you receive people and how you respond. Doing all this will boost your confidence.

 

  • Ability to listen:

In any kind of communication, firstly listen to the speaker and respond to it. For a marketer, it is in his hands to have the attention of the audience and make them listen. Listen and understand the challenges in the presentation and then ask the questions.

 

  • Humility in your voice: 

Being confident doesn’t mean being arrogant. The way you respond reflects in your voice. Everybody is a lifetime learner and make your work in progress.

Seek feedback from your higher levels to understand you in a better way.

 

  • Speaking from notes or prompts: 

Do not directly read the slides or document that is prepared. Just figure out the overview of the presentation and go with the flow of what you want to convey to the audience. If you’re not good at this practice and make yourself perfect.

 

  • Clarity: 

Your communication should be in such a way that the audience gets the direct point of the topic .it is in your hands to change the game. Tell about the different types of campaigns in a clean way.

 

This list of things makes a good start for you. You can add up so many things into it, but these are the essential communication skills for digital marketers. And you will be benefited in so many years.

iBase Solutions offers SEO Services as SEO Optimization, SEO Marketing, Digital Marketing, Web Development, and so on. So, If you want to avail of our services or to know about us, Contact Us

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SEO Best Practices when using GIFs
24May

SEO Best Practices when using GIFs

Author iBasePrasad 0 Comments Categories iBase Blog Posts

SEO Best Practices When Using GIFs: There is something you need to know about GIFs while you are using them in your content. There are some pros and cons when GIF is included in your content.

Firstly, let us start with what is GIF, which means short for graphics interchange format. Nowadays GIFs are part of web language. You will also find many varieties of GIFs through Google.

GIF can be used everywhere from personal chats to public content. It is a media file that can be inserted on any platform. The popularity of GIF started in the 1980s. Google search defines animated and static images only. GIFs have a different way of communicating; it turns into an entertaining way. Here, Some SEO best Practices when using GIFs are given :

 

ARE THE GIF’s GOOD IN SEO?

Using GIFs in SEO makes your content elevated and is good to use. It will help the audience to keep engaged, and it will help in redirecting to the page with the clicks.

This form of images can be shared and well branded, can be used for a long time. Using them in your content gives more engagement with the audience but for that, you need to use community guidelines.

 

GIF Performance & Core Web Vitals:

Adding a GIF to your website slows downs your performance. But there are a lot many ways to fast up the performance. 

 

Ways to optimize your GIF’s are:

  • Lossless compression
  • Lossy compression

You can use any photoshop site to reduce the size of the photo. In simple steps, you can compress the size of a GIF. You can convert a GIF file into an APNG file or an HTML video or an MP4 video. Videos are much accomplished than GIF.

In lossless compression, it doesn’t remove any information or pixels, and it is faster than lossy compression.

Lossy compression Is the art of making GIF Worse, but it improves the performance of the website.

 

GZIP Compression:

It is a technique by which an image is compressed to 70% of its original size without affecting image quality. This technique will be implemented by the web host. The overall process of this technique is called Gzipped.

 

Closing in on GIF content:

When we use a GIF in our content, it automatically increases the engagement of the page. GIFs are good for users, and, they will help in increase in traffic to the site. Each factor of the website promotes the ranking level by Google. Provide a lot of content along with GIF to encourage the users to hold on to your website. And make sure that the increase in usage of GIF doesn’t slow down the performance of your website.

Hope This article helps you to get some SEO Best practices when using GIFs and you will able to make top ranking of your website.

iBase Solutions offers SEO Services as SEO Optimization, SEO Marketing, Digital Marketing, Web Development, and so on. So, If you want to avail of our services or to know about us, Contact Us

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