iBase Blog Posts Archives

30Oct

Top 10 Global IT News Headlines – October 30 2025

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Top 10 Global IT News Updates This Week:

1. ServiceNow CEO: AI is Redefining the Global Economy Bill McDermott of ServiceNow confirms that AI is changing enterprise workflows. The primary focus has now shifted from consumer apps to improving productivity across entire organizations.

Key Insight: AI’s role in enterprise IT is set to be as significant as the internet surge of the early 2000s.
Business Impact: Companies must prioritize retraining their workforce to meet AI-driven operational models.

2. Capgemini Advocates for a Pause on EU AI Regulations Aiman Ezzat, CEO of Capgemini, has called for a temporary halt to the EU AI Act, stating that it holds back innovation and limits Europe’s competitiveness in the global AI arena.

Key Insight: The important discussion around regulating AI versus encouraging innovation is growing.
Business Impact: More flexible regulations could greatly speed up the adoption of AI solutions across various industries.

3. India’s IT Workforce Confirmed as a Global Strategic Asset With 5.8 million skilled professionals, India continues to lead the global IT services market. Despite industry changes, the country remains a key player in software exports and advanced AI projects.

Key Insight: India’s strength in the digital field comes from its culture of adaptability and ongoing skill development.
Business Impact: This opens up new opportunities for freelancers, digital marketing experts, and corporate tech trainers.

4. Global Tech Layoffs Exceed 100,000 in 2025 Major tech companies like Intel, Meta, and Microsoft have continued to cut jobs, indicating a significant shift toward roles centered on AI and automation.

Key Insight: Having skills for the future is now essential for a lasting career.
Business Impact: Gaining expertise in AI, data analytics, and cloud computing is crucial for all IT professionals.

5. Investment in AI Chips and Hardware Skyrockets Tech leaders are significantly increasing their investments in semiconductor manufacturing, specialized AI chips, and data center infrastructure, with Nvidia, AMD, and TSMC leading this effort.

Key Insight: The need for computing power for AI is rising rapidly.
Business Impact: Expect possible price hikes for high-performance devices and cloud hosting services.

6. LegalTech AI Startup “Legora” Raises $150 Million The Sweden-based startup Legora, which automates legal analysis, has raised $150 million, reaching a valuation of $1.8 billion.

Key Insight: AI is making inroads into regulated and specialized fields.
Business Impact: Developing industry-specific AI tools marks the next big opportunity for innovation.

7. New Smartphones Make On-Device AI Mainstream This week, OnePlus, Nothing, and Xiaomi introduced new devices with advanced on-device AI assistants, smarter camera systems, and user-friendly interfaces.

Key Insight: AI built into devices is quickly becoming a common feature.
Business Impact: Marketers should leverage the trend of “AI-first gadgets” as an indication of high consumer intent.

8. Widespread Cloud Outages Reveal Infrastructure Vulnerabilities Recent global outages at major platforms have highlighted the risks of relying on a single cloud provider. This is pushing businesses to adopt multi-cloud and hybrid solutions.

Key Insight: “Cloud resilience” is now a major focus for CIOs and CTOs.
Business Impact: This shift is increasing the demand for data backup, cybersecurity, and cloud optimization services.

9. AI Automation Is Transforming Engineering Roles AI is actively changing the engineering field. Roles for junior developers and testers are evolving into positions like AI prompt engineers and data analysts.

Key Insight: The lines between traditional IT job roles are becoming less clear.
Business Impact: Career paths are merging, requiring a mix of skills in coding, design, and AI operations.

10. The Landscape for Global AI Regulation Remains Divided Countries are taking different approaches to AI governance. The U.S., EU, and China are each creating unique regulatory frameworks, which complicates compliance for multinational companies.

Key Insight: There is no single global AI law, only a patchwork of regional regulations.
Business Impact: Tech firms and digital marketers must create specific strategies for each region to stay compliant.

Final Thoughts

The global IT landscape is undergoing a significant change driven by artificial intelligence. For every professional in this field, the message is clear: evolve, develop new skills, and innovate. Whether you are a developer, marketer, or entrepreneur, keeping up with these global developments is crucial for navigating the AI-driven economy of the coming decade.

Published by: Narasingu Prasad, Founder – iBase IT Digital Solutions, Hyderabad

Since 2009 | Digital Marketing | Web Development | AI Solutions

03Jun

Track Your Way to Success With Top E-Commerce SEO KPIs

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Track your way to Success with Top E-Commerce SEO KPIs: Ecommerce Success can be measured through your KPIs. To reach success takes a lot of time to achieve. Working and focusing on a short-term goal makes you reach long-term goals. Do more research on your work. The main key performance indicator of your struggling work is quality. Here are the few points of E-Commerce SEO KPIs that you can make count on your websites.

Lifetime Value

Having valuable traffic on your website indicates how much your website is worth and that is the final goal to have a better user experience. You can have an eye on your website analytics. It is also enclosed in ranking your website. You can also make an analysis of the factor that why the audience is moving from other channels to your channel and what makes the difference.

Number of relevant keywords

This is one of the main points to be considered. There are two types of keywords that can be of two types. They are branded and non-branded keywords. Solving customer issues can also make you approach high levels.

Just Click-through rate

This click-through rate is the most important factor in SEO, it may not directly impact the ranking factor of your site. If the click-through rate is high that indicates there is high traffic on the site. This whole process can be tracked at the page level too.

Web vitals

Websites with slow performance in e-commerce sites can make a lot of difference when compared to other faster websites. It can shift the focus of the users to another one. To avoid this, have a good loading performance of your website that will have a better user experience so that it will impact and increase the interaction with your page. this will impact work on the firmness of the user to hold on to your website.

New users to the website

It can be also a value-added asset to your site if a new user added. You are so lucky to have a new user on your site and that gives the most exciting experience ever .it will also show your efforts that you keep reflecting out in new users. Analyze the interaction and also new users to your site. By doing this you will come to know that you have got the perfect spectators to reach your goals. Always keep track of your website to be top levels. your hard work weighs your success. So keep track of KPIs in the world of SEO and track your way to success with top E-Commerce SEO KPIs.

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03Jun

SEO Amazon Alexa

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SEO Amazon Alexa: It is a device that uses artificial intelligence-developed technology that can interact with the users through voice interaction. Here’s some more knowledge and information about SEO Amazon Alexa we need to know and how it works actually.

Alexa has answered many complex things and made them simpler. It can do whatever you need. Alexa can be used in many better ways, and it is easy to get connected to this technology. you can ask Alexa to do some activity for you. You can ask to make a call to a person. Commands have a major impact. It also tells you the recommendation of the products from Amazon.

Alexa is an electronic home device that can-do optimization. It is introduced to this world in recent years.it is an electronic echo device that can be connected to some of the electronic gadgets.

Amazon’s algorithms are more inclined towards making successful things. Alexa can treasure out the best products just for you. It is also based upon the algorithm they have. It fetches the data of you and gets the results for you. The title and the description of the product give more information about the product. The title of the product is the main thing and also does amazing because based on the user’s search keywords only the data is fetched on Amazon.

Even Amazon has some specific termed rules through which it includes well utilization. It is great if your products are reviewed is good to deal with customer issues closely and also each and every review based on your product because that makes your stuff high rating or low rating on the application. If you are a seller on Amazon, make sure that your products are available on prime and good stock levels. Having a choice badge doesn’t indicate you have higher trading and sales. Have more Knowledge on the choice badge that will be reachable to the users.

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03Jun

How to Change YouTube channel name without changing Google account name

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How to Change YouTube channel name without changing google account name: YouTube content creators can change their channel name without changing the google account name. Content creators can change their YouTube name and photo at least 3 times every ninety days and those changes are applied instantly. Initially, the name of the YouTube channel is applied to all the Google services platforms. So, it is a kind of different thing when the name of the channel reflects in the Google account.

This update to change YouTube channel name without reflecting in google account name works in this way:

You can do it for both personal and brand accounts. There are two ways to do it.

Changing Name through YouTube studio:

Login YouTube studio
From the left side menu, choose customization and then basic information
Click on Edit to modify the channel name
Describe the channel description
Hit Publish.

Changing YouTube channel name through mobile:

Open YouTube application from mobile
Click on Profile picture.
Hit on Your channel and go to the right-side menu page and go for settings
Just side to your name, click edit
Modify channel name and select tick mark in the corner.

You can also learn many basic things from YouTube’s help page to do all this stuff. Do not experiment on the channel named because it gives caution to change 3 times for 90 days.

Verified YouTube Channel:

Content creators must be aware that they will lose verified marks if they change the name of the channel.
You can also report, raise a complaint, if they are using your channel name, and maintain the verified mark.
Even though you do it by mistake, you can gain it back again by doing the same changes, but it will take some span of time. So, keep in mind to face the risks before changing the name.

Changing YouTube Channel URL:

Yes, you can change the URL of the channel. If you modify or change the channel name, it doesn’t reflect in the URL. Here is the way to customize the channel URL that can be allowed three times for 365 days. Here YouTube provides you some URL recommendations that are closely related to your channel name to prevent repeating of the same URL. And that’s how you can select and customize YouTube channel names and YouTube channel URLs.

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28May

Top Data Analysis Mistakes by Digital Marketers

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Top Data Analysis Mistakes by Digital Marketers Make: The digital marketing industry depends upon data analysis and making decisions. Here are few mistakes that are made by even the topmost and experienced digital marketers. You can be on the positive side, by having the knowledge of making errors which means without making any mistakes. Making false data analysis will end up in a false conclusion. Here are some things that a digital marketer should focus on and avoid Data Analysis Mistakes:

Unsatisfactory data visualizing

There are many tools to visualize the data, but this gives rough data which is not clear cut. Based on the information and analysis through charts and graphs, you cannot keep your potential and communicate into the work because these give you approximate rough values.

Not incorporating backend data

In this industry, plenty of works will be at your desk. There will continuously contact the client many times. By one client meeting, no issue and problem are resolved. There will be many times of contact with the client to work on a project. you can compare analytics.

Ignoring the Impact of Offline Activity

There are a lot of many unforeseen events that can happen in any kind of business. No business has got a predictable one. These unpredictable events cause an impact globally. Graphs don’t remain the same always.

Not accounting for multi-channel engagement

Marketers got attached to one or more channels, Facebook ads, or LinkedIn profiles. No user uses one channel they may visit other channels too. Marketers just bother about the final output not whether the user clicked on to Facebook ad or LinkedIn profile or any single platform. Focus on assisted conversations and analysis in multi-channel and use Google Ads to compare the models.

Making decisions on fault data

Before having your view on data analysis, go through many of the referencing tools, make sure Google Analytics configurations, and analyze the data properly. Get in touch with the client or your higher officials to get the latest updates and to have the knowledge of what’s going in the project. So keep in touch with them and know the latest changes in the work.

These are the few Data Analysis mistakes that digital marketers will make in data analysis. Firstly focus on the factors. Re-examine your data analysis and find what are more significant factors. Keeping all this in mind will make you flawless and which will make you prepare a perfect report to handle with any kind of stakeholder.

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