What is Page Authority? How to Improve It?

Everyone who is running a website or blog knows about Search Engine Optimization (SEO). Many of us are already applying various SEO strategies to improve our SEO ranking and make our website or blog rank better in Search Engine Results Pages (SERPs). But, many of us don’t know much about Page Authority and Domain Authority terms. But, in fact, without those two things, no one can make their website or blog achieve a better rank. Contrary, the online business market is purely depending on the implementation of the usage of proper Search Engine Optimization tools. Page Authority is the best and simplest way to check the progress of your website or blog.

What is Page Authority?

Basically, Page Authority is the term used to determine the probability of specific page of your website or blog to appear in Search Engine Results Page (SERP). Almost the definition of Page Authority and Domain Authority appears to be the same, there is a lot of difference between those two. Page authority deals with the links within the site pages whereas Domain Authority deals with the Domain name of the website.

Page Authority is depending on the logarithmic scale from 0 to 100 where 100 is the best and 0 is the worst. If the Page Authority score is high, the probability of your website or blog to appear in the Search Engine Results Pages (SERP) is more.

How to improve the Page Authority Score?

It is obvious fact that content is king. Whether it is a blog or website, content impacts both the Page Authority score and Domain Authority score. However, you have to follow a few rules while writing content to make it rank in the first page of Search Engine Results Page.

  • Content related to the Innovative and Mysterious topics are always good.
  • Unique, engaging and trending topics can get more viewers.
  • Detailed, Relevant and useful information will always grab public attention.
  • Easy to read and fun related topics will attract more users.

Link your Pages & Use Images

Writing and publishing interesting and engaging content can attract more viewers. But, by doing that you can’t get the full potential of it. Instead, you have to link your new articles and blogs with the already popularized articles is always advisable. Because, by doing that, you can make use of your already popularized website pages to make the new pages rank well. Alongside the text in the website pages, the images and other graphics will also help you in improving the Page Authority of your website and rank your website pages in a better way. By this, the Page Authority score and Domain Authority will get improved.

What is Domain Authority? | Importance of Domain Authority to SEO

Importance of Domain Authority to Search Engine Optimization

Domain Authority score plays a key role in the Search Engine Results Page (SERP) ranking of any website. Even though it is vital for every blogger to score good Domain Authority score for better Search Engine ranking, many of the bloggers are not aware of domain authority and its significance. Unlike the earlier days, where the website is weighed based on the page rank, all the websites are weighing through its page authority. To help the aspiring bloggers and entrepreneurs, here we have briefed the importance of Domain Authority in detail.

Everything About Domain Authority

Created by Software as a Service (SaaS) Company, Domain authority is a metric used to determine the rating of the website on a scale of 1 – 100 where 1 is the worst and 100 being the best. Based on the ranking of the website, you can easily compare which is the best website and which is the worst website. It is very simple, if the rating of the website is good, then it will have a higher domain authority which positively impacts the page rank. And in any case, the rating of the website is bad, then the domain authority of the website will be affected which indirectly influences the negative search engine ranking.

The Domain Authority will help the enterprises in understanding the facts and digital market reach of their competitors. Instead of considering Domain Authority as an SEO technique, many of the experts these days are utilizing as a tool for understanding their competitive metric of their competitors’ websites.

How to Check Domain Authority?

Somehow you have come to know about what is Domain Authority and why it is important for any website. There are many websites available online which will help you to calculate the Domain Authority of your website. You can check the Domain authority of your website in the official website: Moz open site explorer for genuine information. After entering the website, you have to submit your website domain name and link to get the latest DA score of your website.

Factors That Affect Domain Authority

Domain Authority score of a website will be based on many factors. However, here we have sorted out a few factors that impact the DA score.

  • Website Links in your website
  • Domain Registration Info
  • User Data Signals
  • Domain Age

All the above-mentioned factors will directly or indirectly impact not only the DA score but also the SEO rankings of the website. If the links to the spam or illegal websites are more, the DA score will become the worst. So, always try to link the genuine or official websites which are trusted by the viewers

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