Everyone who is running a website or blog knows about Search Engine Optimization (SEO). Many of us are already applying various SEO strategies to improve our SEO ranking and make our website or blog rank better in Search Engine Results Pages (SERPs). But, many of us don’t know much about Page Authority and Domain Authority terms. But, in fact, without those two things, no one can make their website or blog achieve a better rank. Contrary, the online business market is purely depending on the implementation of the usage of proper Search Engine Optimization tools. Page Authority is the best and simplest way to check the progress of your website or blog.
What is Page Authority?
Basically, Page Authority is the term used to determine the probability of specific page of your website or blog to appear in Search Engine Results Page (SERP). Almost the definition of Page Authority and Domain Authority appears to be the same, there is a lot of difference between those two. Page authority deals with the links within the site pages whereas Domain Authority deals with the Domain name of the website.
Page Authority is depending on the logarithmic scale from 0 to 100 where 100 is the best and 0 is the worst. If the Page Authority score is high, the probability of your website or blog to appear in the Search Engine Results Pages (SERP) is more.
How to improve the Page Authority Score?
It is obvious fact that content is king. Whether it is a blog or website, content impacts both the Page Authority score and Domain Authority score. However, you have to follow a few rules while writing content to make it rank in the first page of Search Engine Results Page.
- Content related to the Innovative and Mysterious topics are always good.
- Unique, engaging and trending topics can get more viewers.
- Detailed, Relevant and useful information will always grab public attention.
- Easy to read and fun related topics will attract more users.
Link your Pages & Use Images
Writing and publishing interesting and engaging content can attract more viewers. But, by doing that you can’t get the full potential of it. Instead, you have to link your new articles and blogs with the already popularized articles is always advisable. Because, by doing that, you can make use of your already popularized website pages to make the new pages rank well. Alongside the text in the website pages, the images and other graphics will also help you in improving the Page Authority of your website and rank your website pages in a better way. By this, the Page Authority score and Domain Authority will get improved.