While most of us especially the neophytes ones to the business world take branding and graphic designing as same, it is not that in real sense. They both have their importance and impact on the business era. The ones who understand this slight difference carefully and implement the idea right are not only smart business people but also the successful ones. The thing is to make note of the clear and sheer difference between graphic designing and branding.
Here we help you out..
Graphic designing, in simple, is the process of creating a visual impact of your brand on the consumers and competitors. It simply reflects the creation of logos, using the proper colour palette, the right typography and other visual material that represent your brand online or offline. Graphic designers play the key role here and it is in their hands to bring up an outstanding design format to make your brand visible, recognizable and relatable with the buyers. Graphic designing is always a part of your branding.
Coming to branding, it is the process of utilizing the graphic designs smartly and right, making sure that your staff or customer support are always at help and service towards the buyers, using company logos for vehicles and business cards, good maintenance of your company website and the likes. Simply put, branding is the key step to balloon your business’ reputation and garner consumers’ interest and trust for your brand.
Of course, both graphic designing and branding are key components of marketing your brand. But both are interlinked and forms a chain – a good graphic designing helps your process of branding to better, whereas, a great branding strategy helps to boost up your business reputation leaving a good impact on the target buyers.
Creating a good design with great colour combinations doesn’t grow your business alone. Rather using it the right way at the right places increases your brand’s recognition with consumers and gains new customers. If your designs and logos are not clearly visible or not properly conveyed as yours or related to your brand, it leads to confusion in customers letting them mistake it as something, not their choice!
So, to wind up with a simple conclusion, a good graphic designer with great working skills and experience can come with consumer-drawing designs for your brand. And branding is everything you do for your company’s growth. At ibase solutions, we have the best graphic designers who can make your brand visibly stand out in the market.