Essentials of Local SEO and Listings Management Tools

SEO Tools

Nowadays, online presence is essential for local as well as global businesses with physical locations.

It may seem contradictory for the businesses to focus on online presence until they realize that customers are precisely taking decisions through online platforms.

Businesses can make use of this platform and can attain their goals with the right approach and right tools. The tools that help reach such goals include Local SEO and Listings Management.

The features of Local SEO and Listings Management includes:

  • Automated listings finder
  • Ability to update all the listings with a single click
  • Review Management, which helps to directly reply to the customer
  • Analytical tools

Some of the above-listed features may focus only on one solution while others may offer an all-in-one solution to the issue. And you need to pick the tools based on your unique needs.

Following are some of the Local SEO and Listings Management Tools

  1. Yext

It provides a variety of solutions which help in improving your brand using local SEO.  It also integrates with various directories and updates your business information from time to time.

Yext provides some popular local SEO tools. They are:

  • Yext pages
  • Knowledge Manager
  • Yext Reviews
  • Yext Listings
  • Analytics
  • Data cleaning
  • Duplicate listing prevention
  • Google My Business and Listings management
  1. Whitespark

Whitespark has stepped into Digital world as a web design agency, but now it offers various SEO software tools which help businesses for local search marketing.

The most popular tool that whitespark offers you is the Citation Finder. It helps you to find the citation opportunities to relevant local search rankings.

This tool is free for 3 searches per day and you can also get a paid subscription starting at $17 per month for 20 searches per day.

Other whitespark tools include:

  • Reputation Builder
  • Local rank tracker
  • Review monitoring
  1. Moz Local

This tool may be perhaps the most popular local SEO tool on the list. It has been trailblazing the local SEO tool over 10 years in the software market. So you can trust their data and methodologies.

This tool works for both small and large enterprises, ensuring that the online listings are correct and consistent so that is can boost the website visibility.

It works by sending your listings to major search engines and business aggregators. Using this tool, you can easily edit your listings simply by logging into MOZ Local and making necessary changes – there’s no need to edit each directory individually.

Another advantage through MOZ Local is it links with Google My Business so that you can receive alerts when you get new reviews and you can reply to your customers in a timely manner.

  1. ReviewTrackers

This is a customer review software tool which sends alerts on various review websites regarding the customer feedbacks and makes this information available only on one dashboard.

Using this tool, you can monitor reviews, solicits feedback, and can track your performance. Some of the popular brands like Midas, American family insurance, and Subaru use this tool.

  1. Local SEO checklist

This tool fixes technical local SEO issues taking place on your website. Apart from the checklist, you can utilize this website for:

  • Checking for your GMB whether it is following the correct guidelines or not.
  • Checking for right schema markup for your content
  • Using a free scanning tool to check your business listing appears out of various websites.
  1. Synup

This is an all-in-one software marketing suite specially designed to monitor your analytics, manage your listings, and to create your reports.

It also facilitates various listings updates and notifies you whenever a new update is created about your business. To catch inconsistencies, it crawls over 200 local search engines.

  1. Bright local

This tool is used by more than 62,000 agencies and business and regarded as one of the most popular local SEO tools.

It features include:

  • Customized dashboard
  • Lead generation tools and widgets
  • Tracking of organic and mobile rankings
  • Audits directory sites
  • GMB and NAP audits
  • Alerts on online reviews
  1. Advice Local

This tool is similar to Yext in some ways but more advantageous when compared to Yext. It can manually build local citations where Yext uses API. This may take a bit longer time for Advice Local to get a good percentage of the score in directory submissions because the information is limited to the basics of NAP.

  1. SEMrush

It is a popular SEO tool trusted by brands such as HP, Quora, and eBay. It helps users by providing information about website traffic management, keyword management, and other useful SEO data.

They have recently introduced their own listing management tools in collaboration with Yext and it is currently under Beta testing for its publication.

It is quite easy to use because you just have to provide the data and find your location. Later, it provides you the list of your listings and their status for each of your website directory.

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